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C O V E R S T O R Y

27

I N N O V AT I O N S • V O L . V I I I , N O. 1 • 2 0 1 6

competitive for new energy industry positions.

Other companies groom employees for

leadership and technical roles in-house. Pipeline

services provider T.D. Williamson (TDW) puts

select engineers, early in their careers, through

an 18-month training program that exposes

participants to the company’s many departments

and technologies. Those who complete the program

have an in-depth understanding of their industry

and their company, and they’re better prepared to

transition into increasingly challenging roles.

Bridging the Generation Gap

Millennials entering the workforce today have

different priorities than those nearing retirement

age, Cullen writes. Her white paper, “The Great

Crew Change: Managing Generational Differences

in Oil, Gas, Mining and Construction Workforces,”

explains that younger workers value work-life

balance, community service, technological

innovations, feeling valued, and opportunities to

gain new skills.

“If we are going to adapt to the coming changes

in the workforce, we must understand those

challenges and deal with the people who are entering

the world of work,” Cullen writes.

By considering the needs and expectations of

younger candidates, and incorporating them into

well-planned strategies for finding and nurturing

talent, companies can position themselves not only

to survive The Great Crew Change, but to remain as

productive as ever when the transition is complete.

SAFETY IMPROVEMENTS

DOWN THE LINE

AAR, which represents major freight

railroads in Mexico, the United States, and

Canada, is chief among those leading the

way to Hersman’s “new reality.” One way

the organization is helping the rail industry

mitigate oil train-related risks is by working

hand-in-hand with the American Petroleum

Institute (API).

In 2014, AAR collaborated with oil

industry customers represented by API to

identify new tank car standards for flammable

liquids and retrofit standards for tank cars

already in service moving crude oil.

“These new tank car specifications will

greatly reduce the likelihood of a release due to

an accident,” AAR President and CEO Edward

R. Hamberger said in a statement. “We believe

they should be implemented as aggressively

as possible so that railroads can continue to

provide the safe rail movement of flammable

liquids our economy depends upon.”

But that initiative is just one of many

designed to improve the safe transportation of oil.

According to Greenberg, the industry

has spent more than $575 billion on private

infrastructure and equipment over the past

three decades to maintain and modernize the

United States rail network. In addition, he

says, “railroads conduct ongoing top-to-bottom

operational reviews as well as taking voluntary

actions including implementing lower speeds,

increasing track inspections and track-side

technology, and stepping up outreach and

training for first responders.”

And on May 1, 2015, U.S. Department of

Transportation (DOT) Secretary Anthony Foxx

announced a rule for the safe transportation

of flammable liquids by rail. Developed by the

PHMSA and Federal Railroad Administration

(FRA) in coordination with Canada, it focuses

on safety improvements that are designed to

prevent accidents, mitigate consequences in the

event of an accident, and support emergency

response.

In the end, though, Green says it’s the

market that will make the determination of

the best way to move oil in terms of cost and

liability.

And whether that oil is moved from the

Bakken, the Canadian oil sands, or another

producing region, rail and pipeline operators

will be working to make sure it reaches its

destination safely.

Market Report - The Great Crew Change

CONTINUED FROM PAGE 13

SAFE PASSAGE

CONTINUED FROM PAGE 19